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13 Agos 2017 

one.9. Composition of this thesis This introduction explained the research subject matter of this review and the scholar s drive for selecting this topic. It described the literature look for, the constraints and assumptions, the speculation, together with the function in the study as well as the analysis queries. The subsequent chapter describes the history of business enterprise technique, and aims at Placing the thesis inside of a historic context. The third chapter offers the chosen NMBS theories, which includes Blue Ocean System, The client Progress process, Lean Startup and a fascinating look at on demand generation. The fourth chapter describes the strategy useful for this analysis. This thesis is actually a qualitative multiplecase analyze by using a holistic design and style, using a deductive tactic. The data is collected by means of interviews of selected providers. The concluding chapters incorporate effects and Evaluation, a discussion as well as summary. But first, in the next chapter: a historical overview of business method. 19

77 og de driver utifra hva kunden vil ha. Det høres jo fornuftig ut, Guys det bærer ikke i lengden Produktfolka har mye makt. Vi må tørre å si nei. Jeg sier til produktutviklerne: Vår oppgave er ikke så si ja til kunden. Vår oppgave er å forstå kunden og det kundesegmentets behov og få dem til å forstå at vår løsning er very best for å løse det problemet. Hvordan målte dere effekten av utviklingen: Vage, bortforklarende svar. Ingen som måler noe. one. Ingen måling. Litt vagt svar. Måler antall brukere 2. Litt vagt svar. Måler antall brukere Demand Development Framework Lager dere noe med wow-faktor : Ja, alle fileøler de fileår slike tilbakemeldinger. one. Ja, teknologisk. Vår produkt er så lett at det er gøy. two. Har det litt som mål å lage noe med wow-faktor. Det skal være så enkelt at brukerne sier, Shit, åssen går det ann. 3. Ja, det imponerer. I den grad en vårt produkt (B2B) har en wow factor.

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Innovasjon og entreprenørskap kan øke verdiskapningen og gi et bedre samfunn. Hvilke muligheter gir dette virksomheter i privat og offentlig sektor? Hva kan skapes i samarbeid mellom bedrifter og forskningsmiljø?

In TBS, the place the target will be to provide on the mass market place, it is actually popular for making and industry an item to the standard purchaser. In Crossing the Chasm, Geoffrey Moore offers the names the early and late majority to this group. seventy seven Slywotzky argues that this plan might be problematic in a brand new current market because of the significant anticipations buyers have; With all the distribution pace of the online market place, production capabilities in modern day factories and increased prosperity to choose, prospects now not in good shape the mass-sector description. Seth Godin writes about this in his manifesto We're All Bizarre. 78 He promises that for the last century marketers, industrialists and politicians has labored To place everyone in packing containers. Through mass advertising and marketing, factories and education and learning, businesses and establishments has worked to make the average purchaser to sell their average goods to. Godin argue that this is about to vary, A great deal with the help of social networks, low cost and available labor and the new prosperity many around the globe experience. Seth actions prosperity by the ability to opt for. These feelings will also be expressed by David Silver within the e-book The Social Community Business enterprise Plan (Slywotzky, 2011, ss ) 77 (Moore, 2006) seventy eight (Godin, We are all Unusual, 2011) 79 (Silver, 2009) 38

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forty five Through the analysis the interviewees explained that there was no need for anonymity. Still, the choice of the anonym exploration was retained. Trustworthiness Dependability worries the extent to which the investigation offers steady and dependable effects. ninety Yin suggests three rules that can help create reliability, which I have tried to comply with: Validity - Use a number of resources of proof. In this study I have consulted a broad range of literature to take a look at tendencies while in the educational discipline of small business system and find a way to ascertain the time period New Market place Organization Technique. I have also applied many resources to cross-reference the selected theories. - Develop a scenario review databases. I've a databases consisting in the recorded interviews in its entirety along with the transcribed interviews in its entirety. The entire analysis is A part of the appendix. - Retain a sequence of proof. I have tried using to explain the techniques in the Examination, from the choice of investigation matter, literature review, selection of theories, the development of research issues, interviews, transcription, analysis and outcomes, dialogue and summary.

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seventy five Hvordan ble strategien mottatt i organisasjonen: Alle er inkludert og forsår hvor selskapet vil. 1. Enkeltmannsforetag. Mentor fornøyd. two. De hører på og er med på retailer valg. Ja, tror alle forstår hva som kreves. three. Hele administrasjonen er involvert i kommunikasjonen. Den skal være klar og tudelig. 4. Alle er blitt inkudert. Absolutt. Demokratisk Alle forstår hvor vi vil. Vi har jo diskusjoner, Adult men ikke noen krangel. Vi er ganske samstemt. Vandt til å finne kompromiser. five. Alle ble inkludert i arvbeidet med strategi. Vi jobber med foretningsstrategien i et lite crew. Det er approachen vi har på det meste vi gjør. Vi forsøker å være litt sosialdemokratiske. Vi har en høy takhøyde. Vi diskuterer mye og lar folk komme med innspill fileør vi tar en avgjørelse. Litt forskjellig fra en amerikansk struktur for eksempel. Jeg tror ikke Steve Work opportunities diskuterte så mye. Hans lederstil fungerte der han var, Adult men ville for eksempel kanskje ikke fungert så bra i kommune-norge. Vi kan lage vår egen kultur. Ingen sabotører. Jobber mye med kultur i selskapet. Så alle må invest in in.

88 I've made an effort to follow the recommendations from Den nasjonale forskningsetiske komité for naturvitenskap og teknologi (NENT). 89 In the next chapter, the final results and analysis of the interviews are offered, followed by a dialogue and the summary. Anonymity In this particular thesis I've selected to help keep most of the interviews anonymous. The First motive was due to the fact I thought It might be simpler to get job interview candidates and in addition to receive entire solutions with the candidates, involved delicate and personal details that could be intriguing to your study. 88 (Thagaard, 2003)

10 offer sixty seven million ipads. To place that in a few context, it took us 24 many years to sell that a lot of Macs, and five years for that many ipods, and around three yrs for that a lot of iphones. 5 In common organization method (TBS) the timeframe of preparing was decades, and even many years. With the online world this has become shortened to months or simply weeks. five hundred several years back Sir Francis Bacon mentioned time is the best innovator, and when that retains real currently there must be implication, also to how we do organization and business method. 6 Inside the Innovators Problem, Clayton M. Christensen argues that when disruptive technological know-how and innovation adjustments the industry or business, the incumbent businesses are unable to react rapid plenty of into the alter. seven Therefore, a fascinating problem is how Online along with the speedy changes in most markets will impact the sphere of business enterprise strategy. As I will try to show, you will discover an infinite range of definitions of business enterprise system, and new theories are developing each and every year. In the next part I will introduce the strategy of New Current market Enterprise Technique (NMBS). It is not the scope of this thesis, nor is it attainable inside a thesis such as this, to perform a full presentation of the complete industry of enterprise approach.

51 3 of five have a clear, powerful tagline. 1 of 5 have something they contact an internally tagline Additionally they connect out in direction of consumers, and 1 of five have not thought of it. A person interviewee clarifies: Vi kommer på flere ideer fordi vi har det slagordet. Vi kan lage mange spennende tjenester når vi har det slagordet. 5 of 5 corporations answers they would like to and try to change developments in their industry and marketplace. Ja, vi forsøker å endre trender around tid. The simplest way to crack the long run is to generate it. Det er faktisk ganske sant det. None of the businesses ended up equipped to answer when they built any buzz or loyalty amongst shoppers, and there was divergent answers for the query if any competitors or clients manufactured ridicule regarding their approach. Three firms stated: Ja, føler noen har gjort narr av oss. Våre konkurrenter lo av oss i starten. Vi lo nesten av oss selv. Det var nesten et dødfødt prosjekt fordi det er så vanskelig, Adult males det er det som gjør at jeg synes det er så gøy også.
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